Media Campaign to Deter Illegal Dumping
Bernalillo County – The Illegal Dumping Partnership (IDP) has begun a media campaign to educate the public about the serious problem of illegal dumping throughout the city and the unincorporated areas of the county. The vision of the IDP is to maintain a clean, safe, healthy environment and prosperous community free of liter, engaging and educating the community, changing behaviors, and utilizing resources.
The campaign consists of television and radio ads, plus outdoor digital billboards, to make people aware of how illegal dumping is affecting neighborhoods throughout the county and city. In addition, social media will also be used to engage the community.
The education and outreach campaign is bilingual and drives awareness to www.ihavetrash.com or www.tengobasura.com which have resources available for trash disposal. Many of these services are free and available curbside, yet many residents are unaware of the options.
“Initiatives like this one will make the public even more aware of how prevalent illegal dumping is in our community and how citizens can be part of the solution,” said IDP Chair Lucas Tafoya. “The support and development of this campaign is thanks to funding from BernCo Commissioners, Albuquerque City Councilors, a NM Clean and Beautiful grant, BernCo Planning and Development and BernCo Public Works. This is an important collaboration which aims to promote pride in a clean and healthy community.”Continue reading