Solar Public Awareness Campaign Aims to Educate Residents

The City’s Consumer Financial Protection Initiative is launching a public awareness campaign about unfair and deceptive solar panel marketing to Albuquerque homeowners. While going solar can be a win-win for saving money and protecting the environment, it’s important for residents to have all the details. “Thinking of Solar for Your Home?” provides information about the differences between a financed purchase, a leasing agreement, and a power purchase agreement. These agreements are not the same and some may put homeowners at risk of higher costs or disadvantageous contract provisions. Some companies market door-to-door and use high-pressure tactics to steer homeowners into agreements that are more advantageous for the company than the homeowner. For more information about the City’s efforts concerning solar panel awareness, please go to